Every product or service in a business needs promotion; marketing is the act of promoting and selling goods or services. Marketing covers anything from advertising to market research, media planning, sales, distribution, and public relations, so the industry offers expansive career paths.
Across all sectors in every organization, marketing strategies are needed, and Australia is no exception. Australia also boasts large holding advertising companies like Omnicom Group and WPP Interpublic as well as several small independent media and advertising agencies.
Since marketing plays such a significant role in any organization’s success, marketing graduates have an array of career opportunities to choose from around the globe. And there are several marketing degrees available for students planning to pursue marketing as their future career.
The course provides lessons on business fundamentals and develops a comprehensive skill set in brand building, advertising, strategic marketing, and other marketing-related areas.
The course provides students with strategic, analytic, and leadership skills and the expertise to assess market potential and opportunities to excel in a competitive corporate environment.
Skill Assessment for Marketing